The memory hook: 2-3-1

If you remember one thing, remember the countdown. It uses the deck's own closing line and its own framework, so your words match what the committee sees on screen.

3
engines

Door, Care, Data.

Grow the front door · Connected care · Discovery & data

1
enabler

AI makes it pay.

AI and lower cost to serve

Say it as one line

"Door, Care, Data, and AI makes it pay." Behind the hook sit five numbers and three asks. Slide 10Slide 30

The pitch and the close

Two-sentence close (end with it)

Complexity is our moat.
Continuity is our growth.

  • Complexity: Level IV, The Fetal Center and the MFMU network. Only one other Houston program matches them, and Methodist cannot copy them quickly.
  • Continuity: the postpartum year, midlife care and membership turn single visits into relationships that pay for themselves.

Slide 30Plan 1

3 engines + 1 enabler

One line each, plus the single number to remember.

EngineIn one lineNumber to remember
1. Grow the front door
Plan 5Slides 12-14
A west Fort Bend satellite, the "UTHealth Signature" hybrid membership, and a Midlife & Pelvic Health Center. +237%: Fulshear's growth in 5 years, at a $178K median income. That is why west Fort Bend goes first.
2. Connected care
Plan 2Slide 15
Own the postpartum year (remote BP plus cardio-obstetrics), perinatal mental health care, and a tele-MFM hub. Recurring monthly revenue. 1 in 4: Texas pregnancy-related deaths that happen 43 days to 1 year after birth. Texas Medicaid now covers all 12 months.
3. Discovery & data
Plan 2Slide 18
Turn the research network into a Houston Perinatal Data Commons and prediction studies that bring grants and industry contracts. The only one: McGovern is the only Texas institution in both the NICHD MFMU and Neonatal Research Networks.
Enabler: AI & cost to serve
Plan 5Slide 21
Make AI already in place (Abridge, McWilliams School) pay, and lower cost per case (ERAS, OR supplies, visit redesign, safety). Zero: there are no OB-specific AI billing codes. AI earns through capacity and coding accuracy, not new fees.

Five numbers to know cold

Each one is checked against the plan text. All dollar figures are Estimate pro forma results, not actuals.

~$3.1M
Capital for the three modeled programs: satellite $1.6M + Signature $0.5M + Midlife center $1.0M.
Year 2
System-positive in Year 2 (+$0.98M) only with a Memorial Hermann funds-flow agreement. Department-only is still -$1.09M that year.
+$3.59M
Year 3 system contribution. Conservative case about +$2.5M. Of the $3.59M, $3.37M is Memorial Hermann downstream margin.
$2.4-7.2M
Cost-to-serve savings per year, across all parties. Most lands with hospitals ($1.4-2.8M). Kept out of the totals above.
Level IV
Maternal care at Memorial Hermann-TMC, plus about 7,900 deliveries a year at MH-TMC and LBJ. Methodist tops out at Level III.
Say "system" and "department" precisely

System includes Memorial Hermann's margin on deliveries and surgeries: -$1.49M / +$0.98M / +$3.59M in Years 1-3. Department-only (clinic) is -$2.54M / -$1.09M / +$0.22M. The 7,900 deliveries figure is undated; say "about". Plan 7

The three asks

What Dr. Sami needs from leadership. The plan says the department's share of the value "depends on three agreements": funds-flow, gainsharing or co-management, and MCO value-based contracts. Asks 1 and 2 cover those. Ask 3 gets the data to size them.

  1. Decision A funds-flow agreement with Memorial Hermann that credits downstream hospital margin, signed before any satellite lease.

    Why: $3.37M of the $3.59M Year 3 total is downstream margin. Without it, the satellite clinic still loses -$0.56M in Year 3. Plan 8Plan 10Slide 12

  2. Decision Gainsharing or co-management with Memorial Hermann, plus value-based contracts with Medicaid MCOs, so the department shares the savings it creates.

    Why: hospitals capture about $1.4-2.8M and payers about $0.3-0.9M of the savings. Without agreements, "the department does the work and partners keep the savings." Plan 6Slide 23

  3. Decision Access to actuals in the first 100 days: UT Physicians collections per wRVU, Memorial Hermann revenue per delivery and per case, current deliveries, cost per case and NTSV rates.

    Why: every pro forma input is an assumption, to be replaced before any capital decision. Plan 11Plan 9Slide 27

If there is time: approval to start recruiting in month 1 (urogynecology, cardio-OB, menopause-certified clinicians, pelvic floor PTs). These searches take the longest. Slide 29

Meeting flow

Opening: the first 2 minutes

  1. Thank the committee.
  2. Frame it: "This is not a list of what the department already does well. It is where I would take it next, and how each move pays for itself." Slide 1
  3. Give the one-sentence pitch.
  4. Name the foundation with respect: The Fetal Center, the MFMU site, Level IV at Memorial Hermann-TMC. Slide 4
  5. Invite correction: "I built this from public sources. Where I have something wrong, please correct me."
  6. Signpost: why now, the market, competition, three engines and one enabler, the economics, the first 100 days.

The middle

The close: last 2 minutes

  1. The two sentences: "Complexity is our moat. Continuity is our growth."
  2. The three asks, in one breath each.
  3. "The first 100 days are for listening and baselines. I would not change anything I have not measured." Slide 27
  4. Open for questions.

Time budget (60-minute slot)

PartSlidesMinutesRunning
Opening: title, thesis, why now, strengths1-45.55.5
Market and competition5-91015.5
Framework and portfolio10-11318.5
Engine 1: Front door12-14725.5
Engine 2: Connected care15-17530.5
Engine 3: Discovery & data18-20434.5
Enabler: AI and cost to serve21-235.540
Economics: profit, risks, funding24-264.544.5
Execution: roadmap, scorecard, people27-293.548
Close30149
Questions and discussionAppendix 31-32 if asked1160

Minutes are the deck's own per-slide plan (the data-min values), which add up to 49. The deck timer runs to 60:00. The title-slide notes say "about 45 minutes", so aim for 45 and give the rest to questions. Press T in the deck to start the timer; it shows whether you are ahead or behind.

Listen first: questions to ask them

The plan's first 100 days open with a listening tour, and its "assumptions to replace" list says what to learn. Asking these shows the homework and lets them correct the plan. Pick three for who is in the room. Plan 9Plan 11

Department leadership and the committee

  • AskHow does the referral pathway for women over 60 with incontinence work today: volumes, completion, outcomes?
  • AskIs the department using the Abridge scribe today? What AI projects are already under way?
  • AskIs there a cardio-obstetrics or menopause clinic under another name?
  • AskWhat would make the first three years a success in your eyes?

Memorial Hermann and finance

  • AskHow are funds-flow terms with Memorial Hermann set up today? Is there appetite for a joint venture or co-management?
  • AskWhat are UT Physicians OB/GYN collections per wRVU, and the payer mix by site?
  • AskWhat is Memorial Hermann's net revenue per delivery and per gyn case?

Clinical operations

  • AskWhat are current deliveries at MH-TMC and LBJ, and current Fetal Center volume?
  • AskDo MH-TMC and LBJ already run ERAS for cesarean and gyn surgery? What are current NTSV cesarean rates?
  • AskHow is the OB/GYN liability premium set under the UT System plan today?

Faculty and residents

  • AskWhat slows faculty down most today?
  • AskWhat would you protect at all costs as the department changes?

General questions, not from the plan's list. They support the plan's "people and culture" point. Slide 29

Likely tough questions, with short answers

Each answer comes from the plan's own risk and mitigation text. Agree with the fair part first, then answer.

"Your satellite clinic loses money."

Yes, on its own. The clinic is -$0.56M in Year 3 at $95 per wRVU; it breaks even near $106. It is a system investment: with Memorial Hermann's downstream margin it turns positive in Year 2 and reaches about +$2.0M in Year 3 (about +$1.0M on a conservative benchmark). So no lease before the funds-flow agreement, and the second site is stage-gated.

Plan 7Plan 10Slide 12Slide 25

"Houston Methodist will outspend you."

They are excellent: #7 in U.S. News OB/GYN, about 14,000 births, a new $10M OB/GYN fund. But their top maternal level is Level III, and public sources show no academic MFM division (their MFM comes through affiliated groups) and no menopause program. We compete on complexity, the postpartum year, midlife and data. We do not fight on suburban low-risk births or next year's ranking. We move first on MFM outreach and offer partnership on transfers.

Plan 4Plan 10Slide 8Slide 9

"The payer mix will sink this."

Texas has the highest uninsured rate in the country (16.7%), and Medicaid pays for about half of births. That is why the plan cross-subsidizes: commercial and Medicare growth in the suburbs and midlife, Medicaid-paid services in the postpartum year, mission care at TMC and LBJ. We pick commercial-heavy corridors, use UT Physicians actuals, and hold a go/no-go at the Year 1 review.

Plan 2Plan 10Slide 5

"AI-drafted notes are an upcoding risk."

Agreed. The goal is accurate coding, not more coding. AI-drafted notes get compliance audit sampling, and we track E/M distribution against benchmark. No prediction model goes live without a silent trial first, under SAFE center governance. There are no OB-specific AI codes, so AI pays through capacity and accuracy.

Plan 5Plan 10Slide 21

"A paid membership at a public academic center looks inequitable."

It is a hybrid. Insurance is still billed for covered care; the fee covers only non-covered services like access, navigation and longer counseling. Compliance reviews it for Medicare and Medicaid members, and the university approves the fees. A fixed share of membership margin funds the postpartum year program at LBJ. It starts inside an existing site with $0.5M of capital.

Plan 5Plan 10Slide 13

"Why menopause? Baylor already has a Menopause Center."

Demand is coming back: in November 2025 the FDA moved to remove the boxed warnings for heart disease, breast cancer and dementia on hormone therapy. About 38% of women over 60 have incontinence, and only about a quarter seek care. We do not copy Baylor. We differentiate on reach across the Memorial Hermann network and on integration: continence, menopause, bone and heart risk in one place.

Plan 5Slide 14

"What if Memorial Hermann says no to funds-flow?"

Then the satellite waits. Build-outs start only after partner agreements are signed, and the department's own capital at risk is limited to Horizon 1 programs. Remote BP, collaborative care, coding integrity and cost work can start in existing space.

Plan 10Slide 26

"What about fertility, or how does this fit with McWilliams?"

Fertility: partner first; there is a 13-site incumbent. Own oncofertility counseling and referral (Texas HB 1649 makes it insured demand), and decide on REI (build, buy or partner) in years 3-5. McWilliams: not new AI research. Wire the tools UTHealth already paid for to outcomes, and give the AI centers prospective validation in diverse patients.

Plan 9Slide 9Slide 19Slide 20

What not to say

Hedge these: the plan marks them unverified or estimated

Use one of three phrases: "As I understand it...", "From public sources, we found no...", or "My estimate, to replace with your actuals."

Avoid these

Before you walk in

  1. Replace "[Candidate Name], MD" on the deck title slide and the business plan cover. As of Oct 14, both still show the placeholder.
  2. Read Dr. Sami's feedback on the deck and check the deck reflects it.
  3. Rehearse once with the deck timer (T). Aim for 45 minutes of slides.
  4. Test presenter view (P) and fullscreen (F) on the meeting laptop and projector.
  5. Say the hook out loud: "2 sentences, 3 engines, 1 enabler. Door, Care, Data, and AI makes it pay."
  6. Pick three listen-first questions for who will be in the room.
  7. Print the one-card below, and plan sections 1 and 7 (executive summary and financial plan).

One-card summary

Fits on one printed page. Printing the whole page puts this card on its own page at the end.

Women's Health, Continuously: meeting one-card

"Move this department from episodes of care to continuous relationships across a woman's lifespan: grow where competitors are thin, and make the AI UTHealth already paid for earn its keep."

The hook: 2-3-1
  • 2 sentences: Complexity is our moat. Continuity is our growth.
  • 3 engines: Front door · Connected care · Discovery & data
  • 1 enabler: AI and lower cost to serve
  • "Door, Care, Data, and AI makes it pay."
Five numbers (estimates)
  1. ~$3.1M capital: 1.6 + 0.5 + 1.0
  2. Year 2 system-positive (+$0.98M) only with MH funds-flow
  3. +$3.59M Y3 system; conservative ~+$2.5M; dept-only +$0.22M
  4. $2.4-7.2M/yr savings, all parties; most to hospitals
  5. Level IV + ~7,900 deliveries (Methodist: Level III)
Three asks
  1. Funds-flow with Memorial Hermann, before any lease
  2. Gainsharing or co-management; MCO value-based contracts
  3. Actuals in the first 100 days
Flow (60 min: 49 slides + 11 Q&A)
  • Open, 2 min: thank, frame, pitch, respect, invite correction
  • Middle: 2-3-1, then economics, then risks
  • Close, 2 min: two sentences, three asks, "listen and baseline first"
Tough questions, one line each
  • Satellite loses money: system investment; no lease before funds-flow
  • Methodist: their ceiling is Level III; compete on complexity, postpartum, midlife, data
  • Payer mix: cross-subsidy; commercial-heavy corridors; Y1 go/no-go
  • AI upcoding: audit sampling; silent trials; SAFE governance
  • Membership equity: hybrid, still bills insurance; margin funds postpartum year at LBJ
Listen first (pick 3)
  • How does the 60+ pathway work today?
  • Is Abridge in use in OB/GYN?
  • How are MH funds-flow terms set up?
  • Collections per wRVU and payer mix by site?
  • ERAS in place? Current NTSV rates?
Hedge words
  • "As I understand it..." (60+ pathway, Abridge use) · "From public sources, we found no..." (competitor gaps) · "My estimate, to replace with your actuals" (pro forma inputs, Medicaid rates, volumes)